Music Research Blog

 

It must fit the characteristic of the genre. There are many low-angled in videos. Also, close up shots in hip hop videos often appear. This is to imply the artists power over their audience. The low angle gives them the power, because they look down on the audience. The close up gives importance because it implies they’re important enough to have a frame to themselves. In hip hop music videos, a crowd is usually shown dancing. They might also be shown bouncing their arms in time to the beat of the song. This makes them look as if they are actually dancing to the song. This implies that they like the song. This shows to people that others like the song which will influence the audience to like the song. There are lots of references to the wealth of the artist.  In most hip hop videos there is often some link between the lyrics and the visuals. The visuals matching the lyrics are pretty simple. An object in shot usually matches a lyric. This is to help to the narrative of the video to add more of meaning. Hip hop mostly focuses towards teens. Many teens look up to these artists and their lifestyles.  Artists also make sure there songs are uptempo. The more uptempo the more people are attracted to it.