Research blog: Commercial Conventions

  Research: Commercial Conventions and Codes

 I am doing a Powerade commercial. In these  type of commercials, the audience usually sees people doing physical activities. For example:running, sports, and other energy consuming actions. 

 They wear sports outfits such as gym shorts, gym shirts, tennis shoes or basketball shoes, and jerseys.

Things used in the commercial would be things such as footballs, basketballs, towels, and powerade.

People usually are sweaty, and tired gasping for air. They add brighter lighting to make their skin look more sharp. 

The commercials have fast- paced actions and close-up sounds that make the storyline even better. The actions being done are to make the audience feel more motivated to want to work out and be active.

1. Conventions and Codes in POWERADE Commercials include the symbolic swoosh. They add their slogan "Power Through" slogan. That slogan motivates those to work through whatever they are doing and don't stop until they reach their goal.  It also inspires those of the public to go higher than their limits.  In commercials props are always at a point where u can see the Powerade logos and signs. They are trying to show off the brand without stating the name. Powerade is so known people will know what it is once they see the logo.

The commercials are even shown off  by famous athletes. Actors even at times even put on a jersey or athletic clothes to sweat and partake in sports. Young up and coming athletes even get brought into Powerade commercials from time to time. Even the richest superstars and actors take a extra check to come show off the brand.